Archive for May, 2010

Client work: Generic Vs Brandname Drugs

Client work: Generic Vs Brandname Drugs

Posted on 27. May, 2010 by .

5

This one for mint.com deals with the idiocy of paying more for an identical product.  I can think of a more clear cut case of the lapse in rational judgment and the raw effect of $114 million in advertising. To support my work please digg and rewteet.  Thanks!

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