Client work: Generic Vs Brandname Drugs
Posted on 27. May, 2010 by Jess in Uncategorized
This one for mint.com deals with the idiocy of paying more for an identical product. I can think of a more clear cut case of the lapse in rational judgment and the raw effect of $114 million in advertising.
To support my work please digg and rewteet. Thanks!
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2 Comments
One of the thing this analysis misses is people who are looking to buy something for the *other* components in the drug. My wife is gluten intolerant and can get information from the makers of Advil about the coating of the pill, specifically about it not containing wheat/gluten. That’s very difficult to find with most generics.
What is “indentical”?
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